I think the saddest thing is when someone meant to be outstanding compromises and dilutes his passion and energy just to fit in. I watched this interesting social experiment where at the sound of a bell, everyone in a hospital waiting area stood up for a second and sat again. All but one of the people in the waiting room were participants in the experiment. The whole point was to see what that one person who was clueless of it all would do. She stood, and sat, and stood and sat- at first reluctantly, and then willingly, to the point that when it was just her remaining, she continued to stand at the prompting of the bell. When new people came in, she alerted them to do same. She so completely fit in!
What about those of us made to stand out? Those of us who are extraordinary by design? Those of us with talents and gifts to change how people live? I’m not talking about aliens or some strange people, I’m talking about you, the child of God! Our heritage as children of God is to be salt (aka the outstanding) and light (aka extraordinary) of the earth. So it doesn’t matter what you do for a living, you have it in you to be impactful!
Now I know that talk is cheap, dirt cheap. But doing, now that’s the hard part! So after telling myself countless times what God thinks about making impact, I decided I should probably get about to actually trying my hands at it. Herein lays my apology. Let me explain.
I am creative director at an advertising here in Accra, you do know this right? On the regular, my job is to help brands achieve marketing goals and make them cooler to you guys so you buy more of their stuff. It’s been some years now and I just got tired of crafting campaigns so that you buy more Nescafe or spend more time talking on Tigo. Is it possible to do something more with this God-given gift? That’s when an idea for an anti-corruption campaign came. I’ve been very passionate about corruption, it just ticks me off! So fire met wood when He inspired a creative way to take on corruption. That’s the genesis of the ‘Corruption is Rape’ or #GhanaSaysNo campaign that’s been making some waves online this week.
In a country where corruption is normal and you’re given fans for corrupt plans, called ‘sharp’, ’smart’, etc. I thought, what if we could make it very uncool to be corrupt? What if we looked at corruption for what it actually is; a crime as evil as rape, murder and robbery? If a thousand of us treated corruption like rape and we got ten thousand of us who got a hundred thousand to internalise and perceive and treat corruption with the same disgust as they look at rapists, corruption wont be aspirational anymore. It wont be cool anymore. Society will frown on it, and anything could happen!
So to get the ball rolling and start the conversation, we created a video of a certain ‘Teacher Bismark’ admonishing his pupils to chop Ghana’s money when they grow(which I shared last week, sorry), we wanted to disgust and annoy people so that when we finally launched the campaign (which we did this week), we’d tell people to reflect that rage in all the grander instances of corruption that happen daily and serve as an even worse precedence for posterity. We’d tell you, to channel your rage into fighting corruption by taking the anti-corruption pledge.
It’s really simple, go to ghanasaysno.org now and take the pledge, and talk about it and corruption non-stop using #GhanaSaysNo. Fam, I really need you on this one. It’s your boy here. I need 1,000 pledges. 1,000 people to say no! You wont chop our money again. 1,000 people to change the status quo. It’s not political at all, only shpiritwa. Will you help? For you fam, your pledge is entry level. I need you to be a massive advocate. Get everyone you know to take the pledge, that’s what it means to be salt and light.
Will you help me please? #GhanaSaysNo.
PS: Don’t keep! Share…& then subscribe, okay :-)?